payment methods accepted
your basket (0 items) £0 checkout
Luxury Printing Service At The Letter Press of Cirencester

Growing Wedding Stationery Market - Blog | Letter Press

October 10, 2014

The Wedding Stationery Market: A Return to Growth

 

We have just returned from Brides the Show, held this year in the Islington Business Design Centre on the 3-5 October, and are happy to report that industry trends are encouraging. After a disappointing 2013, this year the signs of growth in the wedding stationery market are well established. 2013 was written off by many in the trade as the unlucky year - who wants to get married in a year with 13 in it? - but I think this is simplistic; the economy, your pay and your ability to afford a mortgage are likely to have a far greater impact on the nature of your wedding than mere superstition.

After the doldrums experienced across the printing industry (we do all talk to each other, though we don't tell our customers), 2014 is showing encouraging signs. First, with Save the Date cards, orders are significantly up on last year. As the year goes on we are now also seeing wedding invitation orders outstripping order numbers from 2013, confirmation of this more optimistic trend.

There are however changes:quantities are smaller, customers are choosing fewer frills and extras. Ironically, the style many customers feel is the default, archetypal, and smartest - Classic Style - is also the least expensive: due to its sheer simplicity it is a very economic option, and remains our most popular style because of this. Having said that it should also be noted that with our online ordering system it is possible to remove extras such as gilt edging and ribboning, therefore making other styles more affordable. This flexibility ensures that our customers can always exercise real choice and control.

If you are planning to get married at the end of this year or in 2015 and beyond we hope that preparations are going well. We would love to hear if you have chosen Wedding Stationery and what design you have gone for on Facebook anan Twitter.

Take a look at our Wedding Stationery range here and if you have any questions, our team will be more than happy to help on 01285 659797. 

Back to blog home

Other Blog Posts

Luxury Printed Stationery - a guide to the different types of printing May 26, 2017

Over the last few months we’ve been highlighting the art of letter writing and why it’s not a dying art. Hopefully giving you confidence, inspiration and most of all the tools with which to ensure your letter writing skills grow. But… it can be confusing when buying – what do you buy, how many do you buy and what do all those print types mean. So we thought we’d put together a guide to show you what the choices are, then you can get your very own luxury stationery personalised just for you.

How to write a great letter April 5, 2017

In this modern age of emails, text and direct messaging, even Snapchat, you would think that writing a letter is becoming a lost art and one that many people simply don’t know how to do. But actually it’s not. As digital technologies take over, well almost everything, we can see that trends are moving back towards more traditional values. Music, once it was vinyl, then tape, then CD, then MP3 players, and now streaming, such as Spotify, but what’s growing exponentially? It's vinyl again. The same with jigsaws and colouring books away from computer games. The pleasure and sense of achievement of creating something yourself is becoming hugely popular and letter writing is once again seen as an emerging trend.

2017 Top 10 Wedding Blogs March 6, 2017

Engaged couples have a number of sources to be inspired to create their own perfect yet truly personal wedding day that says so much about them both. Luxury personalised wedding stationery and invitations obviously forms part of their big day and we’re obviously biased as we know wedding day stationery can add so much more than you would ordinarily consider.

Planning a Wedding Proposal to Remember January 30, 2017

How, where and when to propose is very special and one that often needs careful consideration. If you want to make your proposal one to be remembered and one to talk about for years to come we’ve got a few suggestions. Some are more traditional and then there are some which are quite adventurous!

Wedding Invitations - A History January 9, 2017

With the emergence of modern mass printing techniques, even at home there has been a turn around in the popularity of traditional printing techniques. This is seen as a sign of higher quality and more attention to detail. Therefore Letter press printing techniques have made strong resurgence.